創新創業管理碩士班 - 教學特色

ENTREPRENEURSHIP PROGRAM FEATURES

 
 

Baruch's one-year Executive Master of Science in Entrepreneurship is a major aspect of any economy that offers many employment opportunities as well as income and wealth accumulation for diverse groups within populations. The International Executive Programs offers this Executive MS in Entrepreneurship which is designed to meet the needs of students who have varied or limited backgrounds in entrepreneurial ventures, are part of family businesses, or are interested in starting or growing their own businesses when they graduate. Students in the program are required to take a minimum of 30 credits as listed below.

The MS in Entrepreneurship is designed to meet the needs of students who have backgrounds in entrepreneurial ventures, are part of family businesses, or are interested in starting their own businesses when they graduate. The program is interdisciplinary and also includes courses in management, human resources management, marketing, finance, and law. Students who complete the MS in Entrepreneurship will possess all the skills and knowledge necessary to start and grow a business. Many are anticipated to already own a business or have a specific start-up idea. For other students, there are entry-level management positions in Entrepreneurship, a rapidly growing field.

The MS in Entrepreneurship delivers not only core business skills, but also emphasizes knowledge that is specific to the entrepreneur. This combination offers students numerous employment and career opportunities. The strong core business training and specific Entrepreneurship knowledge will equip graduates for many varied and lucrative positions: entrepreneurship development firms, appraisal and consulting firms, accounting firms, insurance companies, pension funds, banks and financial institutions, investment banks, entrepreneurship investment trusts, mortgage security brokers, commingled entrepreneurship funds, regulatory agencies, and firms with large entrepreneurship holdings. These positions require not only general business knowledge and management skills, but also knowledge and technical training specific to the Entrepreneurship field.

EMSE 獨創以及領先的課程設計,主要是為了滿足有創新創業企業背景的學生,針對創新或計畫創業的人士而設計,學習應用不同的資源,以培養學員創業應用專才及研發創新之精神。課程涵蓋目前最熱門的「創業戰略和案例」、「分析創業經驗」等,和世界同步了解國內外成功企業如何整合資源,達到企業競爭優勢。 課程融合理論以及最新創業實例與個案分析,以最符合資源和機會,規劃未來企業創辦及發展方向。課程涵蓋管理、會計、經濟、金融、市場行銷和法律等領域。


  
 
  
ENTREPRENEURSHIP CURRICULUM (3 credits each) - 課程簡介
 
 Course Title and Description
 
Click the course title to view the course description (點選課程標題可瀏覽課程內容)
Free Online Module - Financial Accounting (0 Credits)
Free Online Module - Marketing Management (0 Credits)
MGT 9960 - Entrepreneurial Strategies and Cases 創業戰略和案例  

Presentation of conceptual frameworks to help the student in (1) identifying and describing the strategic position of the entrepreneur, (2) evaluating the entrepreneur’s past strategy and present prospects, and (3) planning the entrepreneur’s future direction so as to best match resources and opportunities.
MGT 9961 - Analysis of Entrepreneurial Experiences 分析創業經驗 

Analysis of why and how some businesses are successful while others fail, using case studies. Lectures will focus on specific entrepreneurs and their businesses. Students will determine the characteristics, environment, and strategy required for success. Guest entrepreneurs will be invited to speak and their business ventures analyzed. Teams of two or three students will present one of the cases to the class; each student will also write an analysis of one of the other cases presented in class. The course will be organized in the following six sections: (1) from conception to start-up, (2) managing the entrepreneurial venture, (3) financial considerations, (4) managing the turnaround, (5) special issues: not-for-profit entrepreneurship and ethical/legal issues, and (6) venture valuation and exit strategies.
MGT 9962 - Managing the Family Business 家族企業管理 

This course is designed to introduce students to the major concepts, models, theories, and research in the field of family business. The course offers students the opportunity to explore family business topics such as business formation, growth and expansion, strategic management, professionalization, succession, location choices, and family dynamics, conflicts, and relationships relative to the business. An overview of families who own businesses and the profiles of their businesses will be presented along with the examination of the course topics relative to the various stages of business activity, including feasibility, start-up, ongoing maintenance, expansion or redirection, and exit or transfer. The course also provides an introduction to research on family businesses by surveying the conceptual issues and methodological approaches related to the study of family business. The content of the course will include lectures, case studies, group discussion, and presentations.
MGT 9963 - Researching & Developing Entrepreneurial Ventures 研發與創業 

The purpose of this course is to take MBA and MS students through the process of researching and developing a potential business venture including conceptualization, proving feasibility, research, and preparation of a detailed, realistic, and professional-level business plan. While the course will provide an overview of issues such as entrepreneurship itself and the entrepreneurial character, its main focus is on specific issues, stages, and the process that an entrepreneur must go through in developing a new business. Students either individually or in groups will meet key milestones throughout the course including developing multiple ideas, proving feasibility, researching the market, researching the competition via a detailed industry analysis, and producing a detailed business plan including resource requirement time line. The course is structured so that students present their business plans to the class for feedback and critique both in draft and final stages. The business plans, in effect, encompass two or more research projects, including a market analysis and an industry analysis.
MGT 9964 - Managing the Entrepreneurial Enterprise 創業企業管理 

Day-to-day issues of managing an entrepreneurial firm, small business, family enterprise, or large privately held concern. Each entrepreneurial venture has its own unique management challenges, which the course will address through research and problem solving. Students will be expected to write a problem-solving critique of an ongoing local business or, if this is not possible, to perform the same analysis and problem solving through research.
MKT 9750 - Marketing Strategy 行銷策略 

Examination of marketing strategy as a tool for optimizing short-term and long-term organizational goals in the dynamic global marketing environment through an analysis of real-world cases. Lectures and text readings provide the basis for translating the cases into marketing strategy concepts.
MGT 9400 - Human Resource Management 人力資源管理 

Analysis of the challenges and conflicts inherent in building a workforce and managing personnel. The course examines all levels in the hierarchy and the ramifications of policy formulation, recruitment and selection, training and development, wage and salary administration, morale, absenteeism, turnover, and union management relations.
MGT 9967 - Technology, Innovation, and Design in High-Growth Ventures
                      高成長企業之科技、設計與創新 

The purpose of this course is to provide a framework for starting and managing a high-growth/high-potential business and taking a strategic approach to the development of technology and innovation. The course will provide a mix of theoretical and practical knowledge about the role of technology in entrepreneurship and the process of innovation and design. Students will gain a strong understanding of the types of technology ventures and their start up process, identifying high growth commercial opportunities and the execution of these business opportunities. Topics such as fund-raising, investor business plans, product design, technology formulation and implementation strategies, legal matters, harnessing creativity, and success-factors for technology ventures will also be discussed. Readings, assignments and in-class exercises will be used to illustrate principles, stimulate discussion, and foster the creative thinking necessary for innovation. Conventional entrepreneurial and managerial strategies are not always the best solution for high-growth technology businesses where other approaches are needed. This course provides the framework necessary to understand these unique skills.
MGT 9969 - Social Entrepreneurship: Concepts and Cases
         社會創業:概念與案例 

The purpose of this course is to introduce students to the theory and practice of social entrepreneurship. Social entrepreneurship is the application of the tools, techniques, and skills of entrepreneurship to the achievement of a social mission (e.g., providing affordable housing to low-income households, feeding the hungry, making a college education accessible to disadvantaged youth, etc.). The course will explore the theoretical and conceptual underpinnings of the field, its practice, and the ways in which its impacts are assessed. Case studies will be used extensively to illustrate principles and stimulate discussion.
MGT 9979 - Seminar in Entrepreneurship: Gender Differences Among
                      Entrepreneurial Leaders 創業研討會:個案討論 

Gender often plays a role with respect to how one is perceived. This course asks how gender difference impacts the experiences of male versus female entrepreneurs. Historically, in the United States, the traits that are considered attractive in business leaders have a different affect on each gender. The course examines what has been traditionally valued and expected of a business leader (corporate and entrepreneurial) in the United States and discusses different styles of leadership and management. Students look at how society’s assumptions about work-life balance and gender stereotypes often influence the motivations and growth aspirations of entrepreneurs. The different types of entrepreneurs, such as high growth, lifestyle, and family business owners, are explored. Part of the course focuses on how venture capital firms in the US evaluate and choose which high-growth businesses to fund, and why assumptions about a business owner’s gender has led to a significantly lower number of women-owned ventures receiving funding than their male counterparts. These issues are investigated while recognizing the ethnic, racial, religious, and socio-economic diversity of American entrepreneurs. Lastly, the course requires students to conduct an assessment of their personal career goals and develop a plan which outlines how they will achieve them.
 
*The University reserves the right to make changes if necessary
 
     
  
 

ENTREPRENEURSHIP FACULTY - 教授名單
  
  Professor Edward G. Rogoff: Ph.D., Columbia University
  Professor Alvin Puryear: Ph.D., Columbia University
 
Professor Thomas S. Lyons: Ph.D., University of Michigan
 
Professor Myung-Soo Lee: Ph.D., State University of New York at Buffalo
 
Professor Ramona K. Zachary: Ph.D., Purdue University
  Professor Lendynette Pacheco-Jorge: BBA, Baruch College-CUNY
  Professor Monica Dean: MBA, University of California at Berkeley
  Professor Robert Foskey: MBA, Fordham University
  Professor Mary Anne Holley: MBA, Columbia University
  Professor Ulas Neftci: MBA in Computer Information Systems
 


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Updated: 11.25.2010
 

 
 

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