 |







|
 |
     |
創新創業管理碩士班
-
教學特色
ENTREPRENEURSHIP PROGRAM FEATURES
| |
|

|
Baruch's one-year Executive Master of Science in Entrepreneurship is a major aspect of any economy that offers many employment opportunities as well as income and wealth accumulation for diverse groups within populations. The International Executive Programs offers this Executive MS in Entrepreneurship which is designed to meet the needs of students who have varied or limited backgrounds in entrepreneurial ventures, are part of family businesses, or are interested in starting or growing their own businesses when they graduate. Students in the program are required to take a minimum of 30 credits as listed below. |
The
MS
in
Entrepreneurship
is
designed
to
meet
the
needs
of
students
who
have
backgrounds
in
entrepreneurial
ventures,
are
part
of
family
businesses,
or
are
interested
in
starting
their
own
businesses
when
they
graduate.
The
program
is
interdisciplinary
and
also
includes
courses
in
management,
human
resources
management,
marketing,
finance,
and
law.
Students
who
complete
the
MS
in
Entrepreneurship
will
possess
all
the
skills
and
knowledge
necessary
to
start
and
grow
a
business.
Many
are
anticipated
to
already
own
a
business
or
have
a
specific
start-up
idea.
For
other
students,
there
are
entry-level
management
positions
in
Entrepreneurship,
a
rapidly
growing
field.
The
MS
in
Entrepreneurship
delivers
not
only
core
business
skills,
but
also
emphasizes
knowledge
that
is
specific
to
the
entrepreneur.
This
combination
offers
students
numerous
employment
and
career
opportunities.
The
strong
core
business
training
and
specific
Entrepreneurship
knowledge
will
equip
graduates
for
many
varied
and
lucrative
positions:
entrepreneurship
development
firms,
appraisal
and
consulting
firms,
accounting
firms,
insurance
companies,
pension
funds,
banks
and
financial
institutions,
investment
banks,
entrepreneurship
investment
trusts,
mortgage
security
brokers,
commingled
entrepreneurship
funds,
regulatory
agencies,
and
firms
with
large
entrepreneurship
holdings.
These
positions
require
not
only
general
business
knowledge
and
management
skills,
but
also
knowledge
and
technical
training
specific
to
the
Entrepreneurship
field.
 |
EMSE 獨創以及領先的課程設計,主要是為了滿足有創新創業企業背景的學生,針對創新或計畫創業的人士而設計,學習應用不同的資源,以培養學員創業應用專才及研發創新之精神。課程涵蓋目前最熱門的「創業戰略和案例」、「分析創業經驗」等,和世界同步了解國內外成功企業如何整合資源,達到企業競爭優勢。 課程融合理論以及最新創業實例與個案分析,以最符合資源和機會,規劃未來企業創辦及發展方向。課程涵蓋管理、會計、經濟、金融、市場行銷和法律等領域。
|
|
 |
ENTREPRENEURSHIP CURRICULUM
(3
credits
each)
- 課程簡介
Course Title and Description
Click the course title to view the course description
(點選課程標題可瀏覽課程內容) |
Free Online Module
- Financial Accounting (0 Credits) |
Free Online Module
- Marketing Management (0 Credits) |
MGT 9960 -
Entrepreneurial
Strategies and Cases 創業戰略和案例
Presentation of conceptual
frameworks to help the student in (1) identifying and describing the strategic
position of the entrepreneur, (2) evaluating the entrepreneur’s past strategy
and present prospects, and (3) planning the entrepreneur’s future direction so
as to best match resources and opportunities.
|
MGT 9961 -
Analysis of Entrepreneurial
Experiences 分析創業經驗

Analysis of why and how some
businesses are successful while others fail, using case studies. Lectures will
focus on specific entrepreneurs and their businesses. Students will determine
the characteristics, environment, and strategy required for success. Guest
entrepreneurs will be invited to speak and their business ventures analyzed.
Teams of two or three students will present one of the cases to the class; each
student will also write an analysis of one of the other cases presented in
class. The course will be organized in the following six sections: (1) from
conception to start-up, (2) managing the entrepreneurial venture, (3) financial
considerations, (4) managing the turnaround, (5) special issues: not-for-profit
entrepreneurship and ethical/legal issues, and (6) venture valuation and exit
strategies.
|
MGT 9962
-
Managing the Family Business
家族企業管理

This course is designed to
introduce students to the major concepts, models, theories, and research in the
field of family business. The course offers students the opportunity to explore
family business topics such as business formation, growth and expansion,
strategic management, professionalization, succession, location choices, and
family dynamics, conflicts, and relationships relative to the business. An
overview of families who own businesses and the profiles of their businesses
will be presented along with the examination of the course topics relative to
the various stages of business activity, including feasibility, start-up,
ongoing maintenance, expansion or redirection, and exit or transfer. The course
also provides an introduction to research on family businesses by surveying the
conceptual issues and methodological approaches related to the study of family
business. The content of the course will include lectures, case studies, group
discussion, and presentations.
|
MGT 9963
- Researching & Developing
Entrepreneurial Ventures 研發與創業

The purpose of this course is to
take MBA and MS students through the process of researching and developing a
potential business venture including conceptualization, proving feasibility,
research, and preparation of a detailed, realistic, and professional-level
business plan. While the course will provide an overview of issues such as
entrepreneurship itself and the entrepreneurial character, its main focus is on
specific issues, stages, and the process that an entrepreneur must go through in
developing a new business. Students either individually or in groups will meet
key milestones throughout the course including developing multiple ideas,
proving feasibility, researching the market, researching the competition via a
detailed industry analysis, and producing a detailed business plan including
resource requirement time line. The course is structured so that students
present their business plans to the class for feedback and critique both in
draft and final stages. The business plans, in effect, encompass two or more
research projects, including a market analysis and an industry analysis.
|
MGT 9964
-
Managing the Entrepreneurial
Enterprise 創業企業管理

Day-to-day issues of managing an
entrepreneurial firm, small business, family enterprise, or large privately held
concern. Each entrepreneurial venture has its own unique management challenges,
which the course will address through research and problem solving. Students
will be expected to write a problem-solving critique of an ongoing local
business or, if this is not possible, to perform the same analysis and problem
solving through research.
|
MKT 9750 - Marketing
Strategy 行銷策略

Examination of marketing
strategy as a tool for optimizing short-term and long-term organizational goals
in the dynamic global marketing environment through an analysis of real-world
cases. Lectures and text readings provide the basis for translating the cases
into marketing strategy concepts.
|
MGT 9400 - Human Resource
Management 人力資源管理

Analysis of the
challenges and conflicts inherent in building a workforce and managing
personnel. The course examines all levels in the hierarchy and the ramifications
of policy formulation, recruitment and selection, training and development, wage
and salary administration, morale, absenteeism, turnover, and union management
relations.
|
MGT 9967
- Technology, Innovation, and
Design in High-Growth Ventures
高成長企業之科技、設計與創新

The purpose of this course is to
provide a framework for starting and managing a high-growth/high-potential
business and taking a strategic approach to the development of technology and
innovation. The course will provide a mix of theoretical and practical knowledge
about the role of technology in entrepreneurship and the process of innovation
and design. Students will gain a strong understanding of the types of technology
ventures and their start up process, identifying high growth commercial
opportunities and the execution of these business opportunities. Topics such as
fund-raising, investor business plans, product design, technology formulation
and implementation strategies, legal matters, harnessing creativity, and
success-factors for technology ventures will also be discussed. Readings,
assignments and in-class exercises will be used to illustrate principles,
stimulate discussion, and foster the creative thinking necessary for innovation.
Conventional entrepreneurial and managerial strategies are not always the best
solution for high-growth technology businesses where other approaches are
needed. This course provides the framework necessary to understand these unique
skills.
|
MGT 9969 - Social
Entrepreneurship: Concepts and
Cases
社會創業:概念與案例

The purpose of
this course is to introduce students to the theory and practice of social
entrepreneurship. Social entrepreneurship is the application of the tools,
techniques, and skills of entrepreneurship to the achievement of a social
mission (e.g., providing affordable housing to low-income households, feeding
the hungry, making a college education accessible to disadvantaged youth, etc.).
The course will explore the theoretical and conceptual underpinnings of the
field, its practice, and the ways in which its impacts are assessed. Case
studies will be used extensively to illustrate principles and stimulate
discussion. |
MGT 9979
- Seminar in Entrepreneurship:
Gender Differences Among
Entrepreneurial Leaders
創業研討會:個案討論

Gender often
plays a role with respect to how one is perceived. This course asks how gender
difference impacts the experiences of male versus female entrepreneurs.
Historically, in the United States, the traits that are considered attractive in
business leaders have a different affect on each gender. The course examines
what has been traditionally valued and expected of a business leader (corporate
and entrepreneurial) in the United States and discusses different styles of
leadership and management. Students look at how society’s assumptions about
work-life balance and gender stereotypes often influence the motivations and
growth aspirations of entrepreneurs. The different types of entrepreneurs, such
as high growth, lifestyle, and family business owners, are explored. Part of the
course focuses on how venture capital firms in the US evaluate and choose which
high-growth businesses to fund, and why assumptions about a business owner’s
gender has led to a significantly lower number of women-owned ventures receiving
funding than their male counterparts. These issues are investigated while
recognizing the ethnic, racial, religious, and socio-economic diversity of
American entrepreneurs. Lastly, the course requires students to conduct an
assessment of their personal career goals and develop a plan which outlines how
they will achieve them. |
|
*The University reserves the right to make changes if necessary |
ENTREPRENEURSHIP
FACULTY
- 教授名單
|
Professor Edward G. Rogoff: Ph.D., Columbia University
Professor Alvin Puryear: Ph.D., Columbia University
Professor Thomas S. Lyons: Ph.D., University of Michigan
Professor Myung-Soo Lee: Ph.D., State University of New York at Buffalo
Professor Ramona K. Zachary: Ph.D., Purdue University
Professor Lendynette Pacheco-Jorge: BBA, Baruch College-CUNY
Professor Monica Dean: MBA, University of California at Berkeley
Professor Robert Foskey: MBA, Fordham University
Professor
Mary
Anne
Holley:
MBA,
Columbia
University
Professor Ulas Neftci:
MBA
in
Computer
Information
Systems
|
DOWNLOAD APPLICATION FORMS

|
|
|
|
|
|
|
Updated:
11.25.2010 |
|
|
 |
| |
|
|
|
|
|

|
Copyright © 2006-2011
Leadchief, ChiefAcademy Education Group. All Rights Reserved. Taiwan Representative Office, Baruch College, The City University of New York. |
|
|